There are 9 easy steps of Technical SEO checklist which helps you to rank your posts on the top of the Google Search engine. This 9 steps of technical SEO checklist will help you to bust traffic, easy and quickly. Because, you can not expect good search ranking on the google search engine just because your content is just valuable and useful. Useful and valuable content is important but is not enough for good ranking.
STEP 1: SSL first step in technical SEO checklist
Open your website in a web browser, for example Google chrome, and if you do not see the lock icon on the left side in the address bar your site is not connected through security protocol. How to solve that problem? There are two different protocols: http – non secure and https – secured. It is necessary to install and use https protocol. Even if somebody types in the address bar http://mywebsite.com it is necessary to make a redirect to https://mywebsite.com. Always use the https version of the website only.
To make http to https redirection we need to install an SSL plugin to WordPress. Goto WordPress dashboard and open Plugins / Add New. In the Search field type “Really Simple SSL” to find a Really Simple SSL plugin for WordPress. Install and activate it.
At the end of installation, 301 redirects and SSL Activated will be displayed. If we open our website and refresh it the SSL secure icon will appear.
STEP 2: Use only one version of domain name
You have to make a decision what domain name you want to use, before making the website live. There are two possibilities:
- With “www” (https://www.mywebsite.com) or
- Without “www” (https://mywebsite.com)
There is no difference between two possibilities but it is not good to use both at the same time. That is one of most important rule in Technical SEO checklist. Because, google search engine will index your website two times, and you make competition with yourself.
Open your provider’s portal and make https://www.mywebsite.com redirection to https://mywebsite.com or the opposite. The result is: if you type your site name with www in the address bar, the link will be automatically redirected to the non www version, or opposite.
How to do redirection depends on your provider. Please contact your provider for detailed instruction. Then go to your WordPress dashboard, open Settings/General and write your WordPress Address (URL) as you decide (with or without www) and save your settings.
STEP 3: Configuring permalinks
Configuring permalinks are important step in Technical SEO checklist, so do not skip it.
The search engines are “like” links with article titles, not with ID numbers. Always is better to use an article title than some random automatic ID numbers. Open Settings/Permalinks and choose “Post name” option and Save Changes at the end.
STEP 4: Connect your website with Google Analytics
Google Analytics is a great free tool which helps you to grow your website traffic as well as analyze traffic structure by time, countries and many more. Google Analytics is a completely free service from Google. You need just a Google account to use Google Analytics service.
To use Google Analytics service it is necessary to connect your website with Google Analytics, first. So, let’s do that.
Install MonsterInsights WordPress plugin. MonsterInsights plugin will allow you to connect your website with Google Analytics, easily. To install MonsterInsights go to Plugins / Add New in the WordPress dashboard. Type MonsterInsights in the Search field, as shown in the picture above. Install and Activate it. Then go to the Insights menu in the WordPress dashboard.
Click on to Launch Setup Wizard:
On the next screen pick type of your website, for example Blog, and click Save and Continue.
Then click Connect MonsterInsights.
It will take some time for MonsterInsights to make the connection.
Pick your google account eMail.
Click on the Allow button on the next screen to allow MonsterInsights to connect your WordPress website with your Google Analytics.
MinsterInsights will ask you to pick the website’s URL, but your website is not registered in Google Analytics, jet. So, you will need to register your website to Google Analytics before continuing with the MonsterInsights procedure. Open Google Analytics web page and login with your google account. Click on the Admin section of Google Analytics (left bottom corner). Then choose an Add Property to include your website in the Google Analytics service, by writing Property Name, Country, Time zone and currency and click the Next button.
On the next screen you can choose your Industry category and Business size. On the question “How do you intend to use Google Analytics with your business?” you do not need to answer, just click Continue.
On the next screen select Web and insert your website URL and Stream name, finally click on the Create stream button.
Your website is added to Google Analytics now. Now you can continue with the MonsterInsights wizard. Back to MonsterInsights and refresh the page. Now, you can pick your website from the dropdown list.
Click on the Complete Connection, wait until the connection process completes. Click Save and continue, then skip installing WPForms and Finish. Congratulations, your website is connected with Google Analytics. If you go to the WordPress dashboard, a MonsterInsights widget will be shown.
STEP 5: Adding your website to the Google Search Console
Google will index your site with your intervention or without. What is the difference?
- If you leave your website to live its own life, google will find it and index it, but it takes a long time. Sometimes, it can take a couple of months or even a year.
- Second scenario is to tell Google: “Hi google, I have a website. Please index it.” Second scenario obviously does business better.
Do to that go to Google Search Console:
Open it, and click the Start now button:
Log in to the Google Search Console with your gmail account username and password. When you are logged into Google Search Console, click on the dropdown list in the left upper corner of the window and choose +Add property to open the Select property type dialog:
In the URL prefix section fill out your website URL and click Continue:
Click on “Go to property” and your website is added in Google Search Console and google will start indexing your website. A few minutes later you will receive an email from Google with confirmation that your website has been added to Google Search Console.
STEP 6: Adding your website to the Microsoft Bing Search Console
Next item in the Technical SEO checklist is adding your site on other search engines then only Google.
The Google Search engine is one of the most important search engines on the internet, but there are numerous other search engines as well as Microsoft Bing or Yandex (Russian search engine).
To add a website to the Bing Search Engine, go to your web browser and type “Bing Webmaster Tools”, and open it. Click on the Sign In button and you can choose if you want to use your Microsoft, Google or Facebook account to log in to the Bing Webmaster Tools.
When you logged into Microsoft Bing Search Console, click on the drop down list in the left top corner of the screen and choose “Add a site”. The layout of the Microsoft Webmaster Tools is almost the same as Google Search Console, so it is very easy to navigate.
There are two options: “Add your site manually” and “Import your site from GSC”. If you connect your website with Google Search Console before, you can just click on the “Import” button to import your site from Google. On the next screen, click Next and login with your Google account, then press the “Allow” button. Finally, you will see a list with all your websites connected with Google Search Engine. Pick one or more websites from the list to import them into a Microsoft account. Now, Bing will index your website too.
STEP 7: Adding your website to the Yandex Search Engine
Yandex is a Russian search engine. Go to Yandex Webmaster Tools and log in with your Google account or similar. On the next screen click on the “Go” button to enter the dashboard and click on the plus icon on the top of the screen, to add the websites’s URL.
On the next screen you will be asked to enter the website URL and click the Add button. Now, you will need to verify your website address entered in the previous screen, because, there is no automatic verification on the Yandex.
The verification procedure is very simple. For the start, click on the “Meta tag” button on the verification screen, and copy the meta tag shown on the next screen. Then back to your website dashboard and go to the plugin section. Click on the Add new Plugin and search for “Insert headers and footers”, and install and activate a plugin named “Insert headers and footers by WPbeginner”. This plugin will allow you to insert some custom code in the header section of a website.
Then go to the “Settings / Insert Headers and Footers” menu item and paste the code copied from the Yandex before. The code must be pasted in the “Script in Header” section and press the “Save” button on the bottom of the screen. Now, back on the Yandex page and click on the “Check” button and wait some time for the checking procedure to finish. And that is it, your site will be indexed by Yandex search engine too.
STEP 8: Check if your website is mobile friendly
To check if your website is mobile friendly, type “Mobile Friendly Text” in your web browser and open it. It is Google’s free web tool for mobile friendly testing. To test your site, go to your website and open any post. Copy the post URL and copy the URL to “Mobile Friendly Text” and finally press the “Test URL” button. After some time you will see a short report about your site’s mobile compatibility.
If a report said that your website is mobile friendly its great, if not, go to your WordPress dashboard and choose some mobile friendly theme. Most of WordPress themes are mobile friendly but not all of them, so you need to check the theme’s mobile compatibility before use it. The mobile friendly test is very important, because most of your users will read your post on their mobile devices.
STEP 9: Adding sharing buttons to your posts
If someone reads your post and like it is normal to allow him or her to share your post easily. Easiest way is to incorporate a sharing button into every post. To do that, go to the WordPress dashboard, install and activate a plugin named “Social Sharing Plugin – Sassy Social Share”.
The Sassy Social Share menu will appear in the WordPress dashboard. Click on it and adjust the options according to your needs. There are three main things you need to adjust:
- Shape and dimensions of the Sharing icons
- Floating interface: number and types of floating social network icons
- Standard interface: number and types of fixed social network icons
Now, all your users can easily and fast share your posts just by clicking on the social network icon shown in all posts.