How To Find Good Keywords? This detailed 5 Steps Keyword Research Tutorial will help you to generate the best keywords for your article. Keyword Research is one of the most important steps which must be done even before you start writing an article.
There are a lot of online tools for Keyword Research and Generate. Some of them require payment, others are completely free of charge and free to use. In this article we will pay attention to free to use Keyword Research tools.
Are free tools as good enough as paid tools? It depends what you expect from those tools. If you expect that you will find one tool that will help you to generate the best title for your blog, better give up before you even start. There are no tools like that, paid or free. The tool is just a tool, the real power is your knowledge of how to use it. So, if you follow procedures described in this article you will learn how to use free tools for keyword research, and you will be able to generate really powerful keywords and titles for your articles.
Keyword Research Introduction
Keyword Research, generally, consisted of two steps:
- Generate keywords list
- Validate them and ensure you can rank them
You will need some tools to generate a keyword list. One of the best and completely free tools is Google Auto Suggest feature and Google Search Engine itself. When you search something on Google, Google’s Auto Suggest tool tries to anticipate what you need and suggests you a lot of related keywords.
Let’s say that you search for the “dog training” keyword.
Google Search Engine will offer to your list of at least ten suggested keywords or key phrases. You can use any of those keywords, but first you have to research if listed keywords have a good ranking or not. There are a lot of ways to use Google Auto Suggest to generate keywords. We will use some of them in this article.
Some of the keywords suggested by Google Auto Suggest are very close to our typed keyword some are very different. Now, our skill has become important how to choose the right one or couple of them.
STEP 1: Generate Keyword List
There are a lot of ways how we can use Google’s Auto Suggest to make a keyword list. We will use three of them here. You can experiment with some other strategies, combine them or modify them. These three methods, described below, are very powerful tools, but you feel free to try your own different strategies.
The goal is to make a keyword list in the first step and validate them in the second step and finally get a couple really powerful keywords or key phrases to use them in your articles.
Let’s start with the first method.
Keyword Research Method #1: Advanced Auto Suggest
First method to generate Keyword Lists is Google Auto Suggest. But there are some tricks.
- Use the Google language localized site. For example if you intend to write an article on the English language be sure that you are using the American Version of Google (google.us). For the English language you can use UK or Australian localized Google sites, too, but US localized Google is the best solution, because it has the largest database.
- Of course if you are writing articles in a different language, use Google site optimized (localized) for that specific language.
- Additionally, always use Incognito mode in your browser. Incognito mode eliminates all cookies installed before and allows your browser to show completely personal independent results.
Now is the right time to make a table for our keywords and keywords validation that we will make at the end, before we start to use generated keywords.
The table needs to have multiple rows (it will be used at least one row per keyword / key phrase) and multiple columns (for Keyword itself, Volume and 10 columns for the first 10 search results on the first page of Google search results). We will fill data in the table trough all Keyword Research Methods.
Generate Keywords ideas
Let’s say that we want to write an article about Dog Training. We will type dog training in the google search field, and explore the suggested keywords.
If you are skilled in the field of dog training and you want to help people how to train them dogs you will get keywords related to your skills and enter them to the table.
You can go even further if you start typing just one letter after or before entering a keyword in google search and google will suggest a more complex keyword.
You can use an underscore sign “_” to get even more keyword suggestions. The underscore sign you can use at the end, on the beginning or in the middle of a keyword initially entered.
When you type some word or phrase with or without an additional letter at the beginning or the end or even with an underscore sign, Google will suggest you a list of related keywords in order the most popular in the first place. So, keep in mind that as keywords are higher on the list it is better to use it.
After some iteration (using all tricks mentioned above) our keyword list is (can be):
Keyword Research Method #2: Related Keywords
The second method for generating Keyword ideas is to use Related Keywords (LSI keywords). When you search for a keyword that you are interested in, Google will suggest some topics related to your asked keyword. That list of related keywords and key phrases will be displayed at the bottom of the page.
Let’s add “dog training tips for beginners” to our list and at the same time delete from the list “dog training equipment” because, we are not interested in selling some goods we are interested only for dog training.
And our list will look like:
And now we can go to the next method for generate keywords.
Keyword Research Method #3: Google Keyword Planner
The third method is to use Google Keyword Planner tool to generate even more keyword ideas. Type Google Keyword Planner in the search bar and open the page.
Sign in in the Google Keyword Planner tool. If Google asks you to make a new advertisement campaign accept it, but do not really make the campaign. That is important because in other cases you will be refused or you will be forced to pay for the campaign that you do not want to use.
Once you are inside the Google Keyword Planner tool click at the “Discover new keywords” and type your keyword in the search bar.
Be sure that you choose the right language and location. My suggestion is to use “All location” always. You can search for more than one keyword at the same time. When you are satisfied with the search setup you made, click “Get Results”.
Google will show you a table divided in two parts. First part contains keywords that you typed in and related statistics. That part is not so interesting for us. The more interest part is named “Keyword Ideas”. In the second part of the table you can find a lot of additional keyword ideas.
The final table filled with all keyword ideas is:
Now we can type the keywords that we find in Google Keyword Planner again into Google Search and find even more ideas. You can make more than one iteration (method 1 + method 2 + method 3) to generate a lot of ideas. It is up to you.
STEP 2: Validate Keywords and ensure you can rank them
Now we have a log keywords list. Now, you can ask yourself: “How can I be sure that some of the keyword ideas are good or not good?” There is a method for keyword validation to ensure that it is good enough for best ranking on google.
You have to consider that Google is not ranking articles by authority of the website. What really matters for Google is the quality of your article.
Key ranking factors are:
- Length and quality of your article
- Relevance – how closely it matches the search
If you want to validate your keywords listed in the table first you need to check the Monthly Value of Search. Copy the key phrase from the list and paste it in the Google Keyword Planner tool. I will copy the first key phrase “dog training at home”.
Google Keyword Planner says that monthly volume is 1K to 10K, which is pretty good. I recommend you to avoid everything with search volume lower than 100. We will write the result in the table. When you populate the table with monthly search volumes for keywords that you choose, start with a competition analysis.
There are two coteries:
- Is the title of the article relevant compared to the chosen keyword. The best chance for high ranking has an article with the most relevant title. The highest chance for top ranking has articles with titles exactly the same as key phrases.
- How long is the article in comparison with your article. If your article is longer than a competitor’s article you will have a better chance for top rank results.
Take the first article from Google’s search results, compare its title with the keyword and if it equals that is not a good sign for you (red color in the table). Then count the words in the competitors article and if your article is longer than the competitor’s that is a good sign (green colored cell in the table). Repeat the same steps for all keywords in the table. When you fill data for all keywords, values and positions, if you see all green fields, congratulations, that keyword is the best choice.
If we look at the table above it is obvious that “dog training at home” is a better choice than “dog training tips”.
You must check a lot of possibilities and compare them between themselves and make a decision which of them is the best solution for your article.
I wish you a lot of success with keyword research and a lot of powerful keywords and good ranked articles.